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Project Summary
A window is the cover of a fashion store. We created a display that tells a story and draws shoppers inside before they even see a price tag.

Challenge
The previous window was crowded with too many products and no clear focal point. Passersby glanced but rarely stopped.

Solution
We simplified the window into a clean, editorial-style scene with two mannequins, a low platform, and a soft backdrop. Lighting was focused on the hero outfits and changed with each season.

Results

• Foot traffic increased by 23%
• Window displays became a regular photo stop
• Seasonal campaigns launched faster
• Passersby paused and looked more often