POP Display Stands for a New Product Launch

Launching a new product in retail is a competitive challenge. Brands need to grab attention quickly and make it easy for shoppers to understand the offer. A recent client used custom POP display stands to support their launch in over 200 stores.

The Product

The product was a line of premium snack packs. The client wanted displays near checkout counters and in the snack aisle. The design had to match their packaging colors and communicate the key selling point: all-natural ingredients.

The Display Solution

We designed two types of POP stands:

• Countertop display: Held 24 units and fit most checkout counters.
• Floor display: Held 120 units and was placed at the end of snack aisles.

Both used the same graphics and product holders to create a consistent look across all locations.

Materials and Assembly

Materials were chosen for durability and shipping efficiency. The floor display used a metal frame with printed panels. The countertop display used corrugated board with a branded sleeve. Both could be assembled in under five minutes without tools.

Graphics and Messaging

Graphics were printed in high resolution and protected with a matte laminate. The message was short: “All Natural. No Preservatives.” The product image was large and clear. The color matched the packaging so shoppers could connect the display to the product on the shelf.

Result

Within the first month, the client reported higher sales in stores with the POP displays compared to stores without them. The project showed that well-designed POP display stands can make a measurable difference during a product launch.

Conclusion

POP display stands are a proven tool for new product launches. The right design, placement, and message can increase visibility and drive sales. If you are planning a launch, contact us to design custom POP displays for your campaign.